D.L. Roelen

“Everything starts with a conversation. And so did this project when I started talking to a stranger in London in 2017. I told him about my concepts Flower Boy and Broken Bouquet and how I wanted to challenge and change the beauty industry and its old values. Three weeks later I found myself in a giant perfume lab in Istanbul, working on my ideas with master perfumers. On the second day in the lab I decided that this was my once in a lifetime chance - and I took it. My perfumes are inspired by people and they evoke confidence: Enabling everyone to connect better with each other. People complete my work and there is no perfume without you.”

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