Every day is different. Every day is limitless. This means Weekly New Drops of Hard Energy in our shopThe Internet Shop presents you Estonian hands-on mindset, humor and integrity. 

grey means the sentence is out atm
comments about visuals

Kristel Kuslapuu, Kertu Kivisik and Tauri Västrick are young creatives, who have been learning by doing (in a very hard way). They produce locally, invest in handicraft, quality and storytelling. 

"Mutable Magic Jacket" – "It's big, fluffy, and stress-free," says the designer. The real magic is the possibility to change the shape of the jacket according to your needs or moods. 
Every day is different, and so could be your garments.

The Internet Shop

(could work with a clean backround? – represents well the point)

While "kertu" is searching for interconnections, knitwear artist Kristel Kuslapuu for equality. She is getting inspired by politics, cliches and irony, mostly self-irony. The hand-knit sweaters are numbered making them into unique pieces of art.

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Nox Populi will keep you warm and stand out. The true icebreaker is made of baby alpaca, mohair and cotton. It is the 46th sweater Kristel Kuslapuu hand-knit since the end of 2017.

Tauri said creating the collection was his fashion therapy. (The organic fibers are knit into pieces of fragility and strength.) "I feel like queerness is often fetishized. As a queer, I wanted to create space for love and harmony for the genderless body." 

(screenshot)

"___" knit definetly feels excpensive under the hand. It’s a winner if you can value the hard work of desining and creating the unique piece.

Full mix of Kristel, Kertu and Tauri available here. 

It is distributed to the Internet by the Estonian platform Very Hard. When we first met the collective back in 2021 summer, we were intrigued. (And here's why should be, too.)

Very Hard is a collaborative space for alternative fashion thinking and self-expression. 

“Fashion is Very Hard. In Estonian, it has a double meaning. “Ülikõva” – “Mega Awesome” or “Väga Raske” – “Physically and mentally hard,”" describe the founders. “We needed a space where to make it fashion fun."

It was founded in 2019 in Estonia to diversify meaningful fashion culture and support emerging talents.

"Our physical space in T1 Mall of Tallinn was entirely green to present the idea of 'limitless fashion'. That's why it also makes sense to appear now at The Internet Shop,"
adds Very Hard “It is a reason to come together.” 

(or https://www.instagram.com/tv/CH-B0Zaqqbl/?utm_source=ig_web_button_share_sheet)


Very Hard has experience metamorphosing into a stage, podcast, club, fashion show or just a meme (to make the freshest fashion thinking public.)

Visit the 200 sqm green fashion gallery here.

“We are a place for self-expression and consultancy for young creatives. It is a collaboration between photographers, fashion creatives, artists, designers,” [SENTENCE INTERRUPTED? WHO SAYS THIS]

 

 

 

The Internet Shop 

 

 

 

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